to remove filtersSernovitz teaches ethics of tactic to WOMMA set
11 Dec 2006 | by Erica Iacono
The Word of Mouth Marketing Association (WOMMA) is arguably among the fastest-growing trade groups.
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FTC rules not to pursue word-of-mouth industry
14 Dec 2006 | by Hamilton Nolan
WASHINGTON: The Federal Trade Commission ruled last week that it will not pursue a wholesale investigation of the word-of-mouth marketing industry, but acknowledged the practice could be classified as "deceptive" in some cases that lacked disclosure of the source of the communications.
PRSA needs to step it up
11 Dec 2006
I was delighted to read your November 20 column that addressed the status and needed actions for PRSA. I hope that in the future PRWeek will provide more coverage of the society.
Work to build up professional bond
04 Dec 2006 | by Dean Kruckeberg, Ph.D. and John Paluszek
It's not your "daddy's PR education" anymore (if it ever was). So, if you hire and/or manage PR pros, take a careful look at today's PR graduates. They're very good - prepared in theory (capstone courses) and in practice (via internships), better than most of us at the new information technology, and...
Roots will propel PR in fragmented new-media world
27 Nov 2006 | by Abby Gouverneur Carr
Eighty-three years ago, Edward Bernays defined PR as "influencing people, persuading people, and integrating people with people." If Bernays were alive today, he'd be very confident about the future of our profession.
US petroleum trade group to expand outreach in '07
16 Nov 2006 | by Ted McKenna
WASHINGTON: The American Petroleum Institute (API), the trade association representing the US oil and natural gas industry, said it plans to broaden "educational advocacy" efforts directed at public policy experts, regulatory officials, and other influential individuals starting in January 2007.
Industry needs future-focused PRSA, not politics, to guide it
15 Nov 2006 | by Julia Hood
The PRSA has not always exercised the best judgment in its choice of keynote speakers at its annual conference.
New bylaws emerge from PRSA event
15 Nov 2006 | by Erica Iacono and Julia Hood
SALT LAKE CITY: During its business meeting in Salt Lake City last week, held prior to the annual conference, the PRSA voted down a bylaw amendment to establish the assembly as its central policy-making body.
Private equity firms to create trade association
14 Nov 2006 | by Hamilton Nolan
NEW YORK: Some of the nation's largest private equity firms are in the midst of creating the industry's first ever trade association, which promises to have a strong hand in the public debate over regulation of the powerful buyout specialists.
BDA issues intl. media guide for US companies
13 Nov 2006 | by Erica Iacono
NEW YORK: As part of its ongoing strategy to improve America's image abroad, Business for Diplomatic Action (BDA) has released its Foreign Media Relations Guide to help US companies effectively interact with foreign journalists.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
