to remove filtersRubbermaid seeks AOR
13 Oct 2006 | by Michael Bush
ATLANTA: Newell Rubbermaid has issued an RFP looking for a corporate AOR.
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All about chemistry
27 Nov 2006 | by Michael Bush
A fully integrated comms effort is the formula of choice as Dow Chemical brings its Human Element initiative to the world.
Hospital keeps mine crisis under control
18 Sep 2006 | by Celeste Altus
Recognizing it faced more than a disaster, the internal PR team adjusted its tactics for the lone survivor
BP's taking responsibility, then showing action crucial in crisis
18 Sep 2006 | by Fred Bratman
Four-year-olds and many companies have one thing in common: They often struggle to admit wrongdoing.
'Blood Diamond' compels Diamond council to educate
06 Sep 2006 | by Randi Schmelzer
LOS ANGELES: The World Diamond Council (WDC) is deeply involved in an extensive education campaign to counter the belief that "blood diamonds" are still circulating within the jewelry industry, coinciding with the resurgence of "blood" or conflict diamonds as pop-culture story lines.
Tag Heuer broadens brand
06 Sep 2006 | by Michael Bush
SPRINGFIELD, NJ: Tag Heuer is using brand ambassadors to highlight its new focus on "sports and glamour" as part of its "What Are You Made Of?" campaign.
Pershing Square
30 Aug 2006 | by Julia Hood
I don't enjoy lunch meetings, as this column's readers will know. But I made an exception to my flimsy rule to meet with Tom Buckmaster, VP of corporate communications at Honeywell, and his colleague Michael Holland, Honeywell's director of hometown solutions, at New York's Tabla restaurant.
Dell targets customers with recall comms
17 Aug 2006 | by Celeste Altus
ROUND ROCK, TX: Dell Computer said this week that it reached out directly to customers in last week's massive battery recall, the largest recall in the history of the consumer electronics industry, according to the US Consumer Product Safety Commission (CPSC).
Gillette's NoScruf campaign heats up
04 Aug 2006 | by Michael Bush
NEW YORK: Gillette is heading into the bulk of PR and advertising work for its NoScruf campaign, which hopes to band together women against the unshaven faces of friends and lovers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
