Lyric Jeans hired People's Revolution to help launch its new brand, Lyric Culture, designed by company president Hanna Rochelle Schmieder, a singer/songwriter who goes by the stage name Hanna. The firm is working closely with Schmieder to establish the high-end consumer brand as a fashion-denim staple.
NEW YORK: Now that Warner Bros.' Blood Diamond has hit theaters, one gem supplier is encouraging its retail partners to see the film in an effort to better educate consumers about the off-the-screen state of affairs within the diamond pipeline.
ORLANDO: Robert McAdam, Wal-Mart's VP of corporate affairs who served as the spokesman for many of the retailer's most controversial actions, has left the company for a top communications post at Darden Restaurants.
ATLANTA: The Home Depot has ceased working with Porter Novelli for its merchandising calendar business.
WASHINGTON: Edelman's recovery from its Working Families for Wal-Mart (WFWM) blog imbroglio hit an embarrassing snag when an anti-Wal-Mart group started posting disparaging information at the Web domain workingfamiliesforwalmart.com.
YONKERS, NY: Consumer Reports has launched an integrated public education campaign designed to discourage holiday shoppers from purchasing those frequently-pushed extended warranties.
As the lives of consumers become increasingly more saturated by various forms of media, companies are turning to their PR agencies to help them implant their brand image in consumers' minds in a lasting way.
People will camp in line for days, trample each other, pull guns, and pay thousands of dollars for the privilege of being one of the first to score a new, soul-sucking PlayStation 3.
Department stores are coming back.
To raise money and awareness for the 125-year-old American Red Cross, the organization is selling new T-shirts at the Red Cross Store at www.redcross.org.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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