to remove filtersInterview: Jodi Olson
29 Dec 2006
Jodi Olson is a senior account director in Text 100's San Francisco office and leads its clean tech group, which launched in October.
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Edelman defends ethics of Vista PC gifting tactic
29 Dec 2006 | by Keith O'Brien
Redmond, VA: With the Vista OS consumer launch less than a month away, Microsoft and PR firm Edelman began a program which involved gifting Vista-loaded PCs to select bloggers.
Microsoft Vista blogger campaign causes controversy
28 Dec 2006 | by Keith O'Brien
REDMOND. WA: With the Vista OS consumer launch a month away, Microsoft and PR firm Edelman reportedly embarked upon a program which involved gifting Vista-loaded PCs to select bloggers.
McAfee seeks new agency
27 Dec 2006 | by Celeste Altus
Santa Clara, CA: Computer anti-virus software maker McAfee is conducting a search for a new PR agency in order to better integrate its global branding, the company said. Its incumbent AOR, Red Consultancy, will defend the account.
PRWeek.com's 2006 wrap-up
21 Dec 2006 | by Tonya Garcia
In this season of sharing, PRWeek.com asked a number of PR pros working in different parts of the industry to share their thoughts about what made an impact in '06 and what will come in '07.
Buckley leaves AOL
19 Dec 2006 | by Celeste Altus
DULLES, VA: John Buckley is leaving his position as EVP of corporate communications at AOL after more than five years with the company, four of them in the EVP role.
Book of lists 2006
18 Dec 2006
It was a year of scandals and spies, blogs and flogs, backdating and Borat, and welcoming "Macaca" to America. PRWeek 's editorial team picks - and picks on - the year's heroes and halfwits, in PR and beyond
NewsGator, Edelman ink partnership
18 Dec 2006 | by Tonya Garcia
NEW YORK: Edelman has partnered with RSS platform company NewsGator Technologies to create "Hosted Conversations," an online marketing system that will provide news content and allow reader feedback.
Tech PR deserves credit, status
18 Dec 2006 | by Mark Stouse
Recently, a respected colleague - Stephen Astle of Fleishman-Hillard - published a critique of the technology PR profession in these pages ( PRWeek , October 30). I found myself agreeing and disagreeing with him by turns, but after repeated readings, I felt that his views deserved debate.
FTC rules not to pursue word-of-mouth industry
14 Dec 2006 | by Hamilton Nolan
WASHINGTON: The Federal Trade Commission ruled last week that it will not pursue a wholesale investigation of the word-of-mouth marketing industry, but acknowledged the practice could be classified as "deceptive" in some cases that lacked disclosure of the source of the communications.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
