In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new regions to the rotation. For each event, leading PR pros from a variety of agencies, corporations, nonprofits, and other organizations take part in a roundtable discussion...
UPPER MONTCLAIR, NJ: Students from New Jersey's Montclair State University senior-level Public Relations management class are providing PR counsel for Lorena Ochoa, the Ladies Professional Golf Association's (LPGA) leading money winner.
Extensive media strategy built on accessibility and education helps to drive exposure for new league
"They get it." This sentence is often associated with public figures who know how to conduct themselves in front of the media.
Former Reebok CEO Paul Fireman had an ambitious bonding project with his son, Dan: to open an exclusive golf club in Jersey City, NJ, overlooking the Statue of Liberty and the urban skyline of New York City.
To celebrate 60 years of flying high, the United States Parachute Association (USPA) teamed up with JWalcher Communications to give tri-state area media a chance to experience skydiving, a sport enjoyed by 300,000 Americans each year.
After the success of the Campbell's Chunky Soup campaign featuring Wilma McNabb, NFL All-Pro quarterback Donovan McNabb's mother, she decided to team up with TeamWorks Media and CSMG Sports, her son's sports management firm, to create MamaMcNabb.com in hopes of creating corporate alliances and sponsorship...
Iron Mike Tyson doesn't have to prove his toughness to anyone. Which gives him a good excuse to start beating up women.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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