ATLANTIC CITY, NJ: The Atlantic City Convention and Visitors Authority (ACCVA) has selected Lou Hammond & Associates as AOR, ending a three-year relationship it had with Weber Shandwick. The two-year contract is worth $150,000 per year.
NEW YORK: The Israeli government is developing a branding campaign that will use traditional and "new" media outreach to the US and Europe to put a "human face" on a country generally associated with war.
With New Orleans' image still battered after Katrina, visitors bureau works to rebuild tourism industry
Countries, like any brand, need PR and a clear brand message to convey their national sentiment and their mission moving forward. How a country is viewed determines whether it is a good tourist destination, or whether a company will set up shop there.
Park Service challenged with appealing to digital generation without giving in to commercialization
PHOENIX: US Airways, the most recent member of the airline industry to face scrutiny for stricter policies to combat terrorism, is pushing the message that its employees do not use racial profiling when determining the threat of passengers.
KISSIMMEE, FL: The American Association of Nude Recreation (AANR) has launched a campaign to encourage a new generation to visit nude and clothing-optional resorts.
WASHINGTON: How quickly the expected record number of Thanksgiving travelers this year manage to pass through airport security may depend, in part, on the success of a recent campaign by the US Transportation Security Administration (TSA) to educate travelers about restrictions on carry-on liquids,...
Urban outreach efforts aim to build credibility and put Greyhound back on the right track
NEW YORK: Joele Frank, Wilkinson Brimmer Katcher and Kekst & Company are representing the two players in what could be a huge merger between US Airways and Delta.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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