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P&G webcast discusses PR measurement program
25 May 2006 | by Julia Hood
NEW YORK: Measurement of PR efforts is not merely a retrospective exercise, but an important tool to help foster improvement in communications programs on an ongoing basis, according to speakers who participated in a PRWeek webcast last week, titled "P&G Measures Up."
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
