LONDON - JWT London has created two new ads specifically targeting those who drink and drive at Christmas. The creative, made for MTV in conjunction with Autotrader will be shown on MTV and VH1 networks as well as through viral advertising.
LONDON - Consumer group Which? has criticised Ofcom's forthcoming ban on the advertising of junk food during children's TV programmes as being 'completely flawed', adding that the measures will not adequately protect under-16s from commercials for high fat, salt and sugar foods.
LONDON - Baileys is launching a new set of short online films through Bartle Bogle Hegarty based around the stars of the drink's TV advertising campaign, the LA-based couple Lewis, Kelly and their friends, who were first introduced in October 2005.
LONDON - Brewer InBev is to cease promotion of its brand Stella Artois during film programming on Channel 4.
LONDON - Pearlfisher has been hired by InBev-owned lager Tennent's to update the ailing brand to a new audience.
LONDON - Pemberton & Whitefoord has designed the 2006 Tesco Christmas range of products, which appear to be frosted by the use of a snowflake motif.
Rival soft-drinks companies are at war over which was responsible for the modern image of Santa Claus.
Del Monte fruit juices are facing a significant decline in sales following their delisting by supermarkets including Asda and Sainsbury's.
Dairy firm Yeo Valley Organic is launching an organic, handheld yoghurt stick aimed at the children's lunchbox market.
Cider brand Magners, which is currently sold only in pint bottles and is intended to be served over ice, is poised to move into the draught market.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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