LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3% annually until 2008 and by 2% for the following three years, according to BBC reports.
LONDON - The Department of Health has launched a campaign to promote safe sex over the Christmas period among 18- to 24-year-olds through a point of sale promotional campaign created by integrated agency Iris.
LONDON - Sports marketing agency Fast Track is to provide national commercial partners, licensing, and client services for the ninth Fina World Swimming Championships, to be held in Manchester in April 2008.
LONDON - Consumer group Which? has criticised Ofcom's forthcoming ban on the advertising of junk food during children's TV programmes as being 'completely flawed', adding that the measures will not adequately protect under-16s from commercials for high fat, salt and sugar foods.
Pomegreat has been forced to scrap an ad campaign after the Advertising Standards Authority ruled it contained unacceptable medicinal claims.
Weight Watchers is to launch its biggest campaign to date, including an unbranded teaser element, to coincide with the post-Christmas dieting frenzy.
The prospect of marketers being sent to prison for targeting children has been averted after the government decided not to impose criminal sanctions on advertisers who use 'pester power'.
The Carbon Trust, which advises UK businesses on how to cut carbon emissions, has drawn up a digital agency roster following a statutory review of its arrangements.
Stute Foods, a UK juice and jam manufacturer, is launching a range of Rosemary Conley jams and honeys to coincide with the January diet season.
LONDON - Media regulator Ofcom has estimated that digital switchover, slated for 2010, will benefit the economy to the tune of between £5bn and £10bn over 20 years, because of the introduction of new digital radio and television stations.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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