Sony Computer Entertainment has been exposed as being behind an embarrassing online viral campaign intended to boost sales of its PlayStation Portable (PSP) handheld console at Christmas.
Palm is running a £13m global promotional campaign to build awareness of its Treo smartphone range. The six-month activity comprises a microsite, viral work and SMS-activated kiosks.
LONDON - DM agencies have the prospect of helping their clients run carbon-neutral campaigns after the launch of an environmentally friendly print service.
LONDON - Filmnight Digital has launched a mobile services agency to offer platform and content services to mobile operators, media and content owners.
LONDON - 3 UK's director of brand and marketing communications, Gary Pepler, has left the mobile operator after just six months amid a major restructure at the company.
Eidos, the video-games publisher, has signed a partnership deal with Orange for the launch of a 3-D Lara Croft Tomb Raider: Legend game for mobile phones. The title is being supported by a viral campaign created by Poke London, offering viewers the chance to win a trip to Peru.
Euroking Miracle, which supplies information technology support for women and children's health services, has hired V2 Integrated to refresh its brand identity. The agency has also been briefed to improve the online presence of the firm, which is a GE Partner.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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