LONDON - Sparrowhawk Media has launched a video text messaging service, TxtBIG!, which it said will allow users send to attach video clips to text messages and send them from either their PC or mobile.
LONDON - Publicis Groupe is to acquire US digital and direct marketing company Digitas, owner of Modem Media, in a $1.3bn (£660m) in a deal that will see the group expanding in the digital communications market globally.
LONDON - Tracy Follows, currently head of consumer communications at BT, is to join Lowe London as senior planner, reporting to Rebecca Morgan, strategy director at the agency.
LONDON - A survey conducted by mail and messaging specialist Pitney Bowes has revealed consumer attitudes to various marketing methods across Europe, with telephone cold calling being the most disliked.
Sony Computer Entertainment has been exposed as being behind an embarrassing online viral campaign intended to boost sales of its PlayStation Portable (PSP) handheld console at Christmas.
LONDON - The Post Office is to be investigated by Ofcom after complaints from consumers saying they have been mis-sold the HomePhone fixed-line telephone service.
LONDON - BT Retail's marketing communications team is set to undergo a major overhaul in the New Year, following chief operating officer John Petter's decision to break up the department into specific units covering each service offering.
LONDON - Music television network MTV has set up a new centralised group to bring the broadcaster closer to mobile media.
LONDON - Virgin Mobile USA has agreed a deal with mobile search company JumpTap, to use its search mobile technology to make it easier for users to access specific websites.
LONDON - Chris Kay is quitting as senior director at Happen, the joint venture between Fallon and planning shop Naked, to join Orange.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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