to remove filtersRisk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
Comms pros love social networks' freedom, but potential for controversy can complicate matters
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Microsoft campaign puts Burson on the defensive
28 Sep 2007 | by Aarti Shah
WASHINGTON: Burson-Marsteller defended itself against critics this week amid reports that it didn't properly disclose a relationship with Microsoft.
VSS report lauds PR
09 Aug 2007 | by Hamilton Nolan
NEW YORK: PR is set to be one of the fastest-growing sectors in the entire media and communications industry over the next five years, according to the new edition of the annual Communications Industry Forecast by the private equity firm Veronis Suhler Stevenson (VSS).
Sierra Club pushes for Home Depot to pull ads
02 Aug 2007 | by Aarti Shah
ATLANTA: Home Depot will continue advertising on Fox News despite the Sierra Club's efforts to persuade the company to pull its ads from the network.
New York Times to cut operating costs
26 Jul 2007 | by Hamilton Nolan
NEW YORK: The New York Times announced yesterday that its earning per share fell more than 50% in the second quarter compared to a year ago, due to losses on asset sales and weakness in print advertising.
'HGM' has critics questioning BET's vision
18 Jul 2007 | by Randi Schmelzer
A new series on BET, Hot Ghetto Mess (HGM), has yet to hit airwaves, but it already has triggered controversy and protests in the African-American community and beyond.
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
For centuries, tea has been recognized for its health benefits in cultures across the globe. Even in the US, the world's second-most-consumed beverage (after water) is the go-to brew when throats are itchy or aches set in.
Big Daddy rally boosts image
18 Jun 2007 | by Irene Chang
When Dreamland Bar-B-Que's Montgomery, AL, restaurant opened in 2004, it was met with much excitement - only to fall on hard times after mismanagement from a franchisee.
A call to arms
04 Jun 2007 | by Ted McKenna
The latest recruitment effort by the US Army implements a variety of new tactics to engage future soldiers.
As the Internet grows, so do the possibilities for PR
24 May 2007
It only takes a few examples to make a trend.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
