SINGAPORE - United Overseas Bank (UOB) has awarded its digital account to Arc after a lengthy pitch against incumbent Saatchi & Saatchi, Qais and XM.
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sampling, online and PR support.
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising company DoubleClick, which was being investigated amid concerns about privacy risks.
LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
LONDON - The Telegraph has maintained the rising popularity of its website, gaining around 1.7m unique users during November to take third place behind Guardian Unlimited and the Daily Mail online.
LONDON - More than half of teenagers in the US have profiles on social networking sites such as Facebook and MySpace, while 64% create and publish content online, according to a new study.
NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines to the US Justice Department after admitting taking payments in exchange for running illegal gambling ads between 1997 and 2007.
LONDON - GCap Media has signed a deal with iTunes that will involve its station websites heavily featuring links to the Apple online music store.
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters