EL SEGUNDO, CA: Air New Zealand has named CRT/tanaka AOR for North America, replacing incumbent Cohn & Wolfe.
PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up for review and is preparing to hear the third round of pitches from five agencies in the first week of November.
From displaying creativity to simply abiding by the set rules, David Ward uncovers many keys to a winning RFP
The company's rare PR-HR union has bolstered employee morale and its external branding efforts
Confronting the challenges of agency growth - especially when it's rapid - can be a welcome test for small and mid-sized firms. But it requires a solid action plan, with staffing being a key element.
PURCHASE, NY: Tod MacKenzie is stepping down as SVP of corporate communications at PepsiCo, a post he has held since 2000.
WASHINGTON: Four Republican communication veterans have formed a new strategic communications firm called HDMK.
As parents eye healthier Halloween treats, candy makers focus on quality in controlled portions
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
When search engines first became a massive landscape for businesses to spread their brand, they worked on a national and global level.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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