SUNNYVALE, CA: Yahoo has selected GolinHarris to handle the consumer PR for its network division, the company confirmed.
NEW YORK: Cordis Corporation has hired Edelman to handle PR for the company's drug-coated stent Cypher, as the device maker attempts to market the stents directly to consumers for the first time.
ATLANTA: The Home Depot has unveiled its first-ever social media campaign to drive gift card sales during the holidays.
NEW YORK, NY: Charmin is once again offering public restrooms in Times Square, this time in an effort to unroll two new brands.
ROUND ROCK, TX: Dell has selected WPP Group to co-create a stand-alone agency that will provide all marketing communications solutions for the computer hardware and systems manufacturer. Dell will invest $4.5 billion in billings in the agency over the next three years.
WASHINGTON: The American Academy of Family Physicians (AAFP) has begun a major branding campaign in an effort to position the organization firmly into the ongoing debate on the future of the nation's healthcare system.
NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.
The company's rare PR-HR union has bolstered employee morale and its external branding efforts
As parents eye healthier Halloween treats, candy makers focus on quality in controlled portions
CHICAGO: Cision has launched CisionPoint, a media research, distribution, and analysis tool two years in the making.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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