NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.
HOFFMAN ESTATES, IL: Mattress maker Serta is promoting a new essay contest in support of Susan G. Komen for the Cure that will award $10,000 bedroom "makeovers" to two winners.
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
In 1983, American Express launched a national campaign to fund restoration work on the Statue of Liberty in preparation for its 1986 centennial celebration: Every time existing customers used their cards, Amex donated one cent to the Statue of Liberty Restoration Fund.
Nobel Peace Prize offers evidence that climate change is no longer just an environmental issue
NEW ORLEANS: Marketing and PR Firm Beuerman Miller Fitzgerald announced the signing of new client Brad Pitt and the Make It Right Foundation.
Seminar, formerly known as PR Seminar, is an annual gathering of communications leaders who come together to listen to speeches delivered by corporate CEOs and various sector gurus on topics both PR-related and not.
WASHINGTON: The United Nations Millennium Campaign (UNMC) hired Waggener Edstrom Worldwide to raise awareness and drive participation in its two-day Stand Up, Speak Out series of worldwide events taking place on October 16 and 17.
October is traditionally known for leaves turning red and orange, while products on store shelves turn pink. As breast cancer awareness grows, so does the number of pink-ribboned products vying to catch consumers' attention.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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