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MySpace makes more space for musicians

05 Dec 2007 | by Alexandra Bruell

News Corp.'s MySpace launches Transmission, a program enabling musicians to choose a studio, perform, and sell the video at a price of their choosing.

Restoration taps Sitrick

03 Dec 2007 | by Aarti Shah

CORTE MADERA, CA: Restoration Hardware has hired Sitrick and Company to handle media relations efforts for its potential acquisition by Sears or Catterton Partners, according to the agency.

NCB taps dna13 and Media Watch to measure its outreach

03 Dec 2007 | by Tonya Garcia

OTTAWA and JEDDAH, SAUDI ARABIA: Mindful of the limits of Saudi Arabia's current media landscape but with an eye towards the future, The National Commercial Bank (NCB) in the Kingdom of Saudi Arabia has enlisted help from Canada-based dna13 and their partner, Media Watch Middle East, to measure the...

Trio of nonprofits unite to laud charitable donations

23 Nov 2007 | by Ted McKenna

WASHINGTON: Three nonprofit groups are conducting a mix of traditional and online media outreach - as well as enlisting celebrity spokespeople - to promote charitable donations as a form of "alternative giving" during the upcoming holiday season.

TIA wages aggressive initiative on toy safety

22 Nov 2007 | by Michael Bush

NEW YORK: With the holiday shopping season in full swing, the Toy Industry Association (TIA) has instituted a more aggressive communications program to combat the ongoing negative media coverage related to toy safety issues.

PR pros tout 'Tappening' initiative

19 Nov 2007 | by Aarti Shah

NEW YORK: PR pros, Eric Yaverbaum and Mark DiMassimo, have collaborated on a campaign to promote the environmental benefits of tap water.

Komen launches African-American outreach program

14 Nov 2007 | by Marc Longpre

LOS ANGELES: Susan G. Komen for the Cure has selected the Axis Agency, the multicultural unit of Weber Shandwick, to launch and promote its "Circle of Promise" campaign, an effort to engage the African American community in the fight against breast cancer.

NBC Universal breaks ground in Green Week

13 Nov 2007 | by Hamilton Nolan

NEW YORK: NBC Universal turned inward last week for one of the most comprehensive green branding campaigns ever by a media company.

A response that rises above the pack

29 Oct 2007 | by David Ward

From displaying creativity to simply abiding by the set rules, David Ward uncovers many keys to a winning RFP

A good use of energy

29 Oct 2007 | by Tanya Lewis

Chevron has taken an integrated, unique approach to changing the public conversation about the industry.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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