to remove filtersPositive thinking
22 Oct 2007 | by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
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McDonald's looks internally for brand ambassadors
22 Oct 2007 | by Michael Bush
In this week's issue of PRWeek I wrote a Market Focus on a new internal communications effort that McDonald's plans to launch in early 2008.
Former WSJ editor launches free investigative journalism site
17 Oct 2007 | by Hamilton Nolan
NEW YORK: A well-funded new nonprofit venture named ProPublica is out to revive the flagging practice of investigative journalism in American media.
Right Media builds identity with simplified messaging
16 Oct 2007 | by Aarti Shah
Right Media went from a relatively unknown online advertising startup to being acquired by Yahoo for $680 million in one year.
Effort touts technology of Pudding
10 Oct 2007 | by Aarti Shah
SAN JOSE, CA: Free Internet phone provider Pudding Media, with assistance from AOR SutherlandGold Group, has launched a three-pronged campaign that now includes outreach to critics to calm fears about the technology.
Wrigley touts gum
27 Sep 2007 | by Marc Longpre
CHICAGO: The Wm. Wrigley Jr. Co. is hoping to leverage the American Dental Association's (ADA) seal of acceptance awarded to three of its chewing gum brands last week in the hope that it can reach dental professionals and consumers interested in health and wellness.
Green angle adds some meat to activist groups' campaigns
27 Sep 2007 | by Irene Chang and Randi Schmelzer
The idea that being an environmentalist means you should also denounce meat-eating has come into vogue lately.
Effort seeks to implement social Web 'bill of rights'
20 Sep 2007 | by Aarti Shah
SAN FRANCISCO: Several high-profile bloggers have organized an influencer campaign that aims to give users of social networking sites more control over their profiles.
Cigarette book finds 'Daily Show' fit
19 Sep 2007 | by David Ward
Who is your client, and what are his media goals?
Baby formula industry deny influencing federal ad campaign
06 Sep 2007 | by Marc Longpre
WASHINGTON: The Department of Health and Human Services (HHS) and the infant formula industry are defending their actions after a news outlet revealed outside influences may have led federal health officials to adjust an ad campaign.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
