LONDON - Aaron Martin, creative director of Arc Worldwide, has left the agency without a job to go to as part of a restructure of the merged Arc and Leo Burnett creative departments.
The future of prospect pools and data collection has been damaged by last month's data breaches at the HM Revenue and Customs (HMRC) department, industry experts believe.
Vodafone has launched a business direct mail campaign that includes a personalised invitation for recipients to be driven around a racing track by Formula One racer Lewis Hamilton.
Consumers are becoming more aware of environmentally friendly direct marketing practices but are 'increasingly cynical' about companies' motivations for doing so, a consumer researcher warned.
All eyes are being trained on data security practices, following the revelation last month that 25 million child benefit records, stored on two discs, went missing in transit between two government departments. We explore what impact this will have on data collection (see News, page 4) and question...
A leading FMCG marketer has called for brands to do data collection in a more "relevant" fashion. The call came as the DM industry considers the impact on consumer data collection from the loss of discs containing the records of 25 million UK residents (see story, left).
Domestic violence charity Refuge has launched an on- and offline integrated fundraising campaign for Christmas.
Lord David Puttnam, the Labour peer and Chair of the Joint Parliamentary Committee for the Draft Climate Change Bill, has criticised the Government for adopting an 'old-fashioned' and 'slow' approach to climate change and environmental issues.
Capital One, the UK's second largest user of direct mail, is planning a more environmentally friendly marketing mix - a move that means cutting its volumes of direct mail, switching to recycled paper and investing heavily in internet communications for its acquisition and retention programmes.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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