to remove filtersTravelodge launches "Room at the Inn" initiative
14 Dec 2007 | by Julia Buchanan
LONDON - Travelodge is running a festive promotion offering couples named Mary and Joseph a free night’s lodging over the Christmas period.
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Halifax Home Insurance launch festive viral promotion
14 Dec 2007 | by Julia Buchanan
LONDON - Halifax Home Insurance has launched a Christmas viral promotion to gain new prospects and drive customers to the company’s website.
ISP launches prize winners site
14 Dec 2007 | by James Quilter
LONDON - The Institute of Sales Promotion (ISP) and competitions magazine Winners Friend have launched a website to assist promoters in complying with legislation.
Barracuda Group appoints partnership agency for bar brands
14 Dec 2007 | by Julia Buchanan
LONDON - Pub operator, the Barracuda Group, has appointed Cocktail Marketing to create loyalty brand partnerships to drive sales for three of its bar brands.
Airmiles simplifies redemption structure
13 Dec 2007 | by James Quilter
LONDON - Airmiles is has revamped its rewards structure to include taxes and other charges in its fares for the first time.
O2 and News Group Newspapers to launch mobile coupon system
07 Dec 2007 | by Julia Buchanan
LONDON - O2 has teamed up with News Group Newspapers to launch a new coupon redemption system to drive redemption in newsagents.
LA Fitness hires Cocktail Marketing for partnership marketing drive
07 Dec 2007 | by Julia Buchanan
LONDON - LA Fitness has handed its promotional partnership brief to Cocktail Marketing as part of its campaign to drive customer sign-up in the New Year.
New Balance to launch campaign for cancer charity
07 Dec 2007 | by Julia Buchanan
LONDON - Sportswear brand New Balance is set to launch an in-store campaign to support its sponsorship of breast cancer charity, Walk the Walk.
BT campaign seeks users for wi-fi network
28 Nov 2007 | by James Quilter
BT is gearing up for a New Year campaign to sign up customers in an attempt to create the world's largest wi-fi network.
In-store Marketing: Are the post-Christmas sales starting to go out of fashion
28 Nov 2007 | by David Tiltman
Shoppers are being enticed by frequent discounting, new store openings and celebrity ranges.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
