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Glassman to be appointed position to improve US image abroad

13 Dec 2007 | by Alexandra Bruell

President Bush will replace Karen Hughes, slated to leave this Friday, with James K. Glassman, reports the Associated Press.

Dell chooses head of 'Da Vinci'

12 Dec 2007 | by Irene Chang

PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, ‘Da Vinci.'

Yahoo chooses Golin Harris

12 Dec 2007 | by Aarti Shah

SUNNYVALE, CA: Yahoo has selected GolinHarris to handle the consumer PR for its network division, the company confirmed.

Honduras taps US consortium to boost its image

11 Dec 2007 | by Ted McKenna

TEGUCIGALPA, HONDURAS: The Honduran government's investment promotion agency has hired a consortium to promote Honduras among US investors from the travel and tourism, agribusiness, light manufacturing, and services industries. The consortium is led by Washington-based Global Communicators (GC).

Cordis hires Edelman to handle consumer offering of stents

11 Dec 2007 | by Marc Longpre

NEW YORK: Cordis Corporation has hired Edelman to handle PR for the company's drug-coated stent Cypher, as the device maker attempts to market the stents directly to consumers for the first time.

PCAP shifts coverage into the political arena

10 Dec 2007 | by Ted McKenna

Denver: A bipartisan group of scientists and former politicians has launched extensive outreach touting a full "climate action plan" for the next US president to implement in his or her first 100 days in office.

Air New Zealand hires CRT

07 Dec 2007 | by Ted McKenna

EL SEGUNDO, CA: Air New Zealand has named CRT/tanaka AOR for North America, replacing incumbent Cohn & Wolfe.

Home Depot launches social-media initiative

07 Dec 2007 | by Irene Chang

ATLANTA: The Home Depot has unveiled its first-ever social media campaign to drive gift card sales during the holidays.

Charmin rolls out new product with free restrooms

06 Dec 2007 | by Irene Chang

NEW YORK, NY: Charmin is once again offering public restrooms in Times Square, this time in an effort to unroll two new brands.

Health PR must adapt to shifting target

06 Dec 2007 | by Hamilton Nolan

Here in America, obesity-related communications work is big business. That's because obesity itself is a big problem. Since 1980, obesity rates among US men and women have more than doubled, to roughly a third of the entire population.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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