UK digital TV universe passes 21 million mark
19 Dec 2007 | by Emma Barnett
LONDON - The number of UK households with digital TV on their main set has risen to 21.7 million homes, according to research published today by Ofcom.
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Ikea to sponsor Housetohome.co.uk over Xmas
19 Dec 2007 | by Emma Barnett
LONDON - Housetohome.co.uk, IPC Southbank's homes portal, has secured furnishings retailer IKEA as a sponsor for its Christmas coverage.
Microsoft to trail movie to Xbox platforms
19 Dec 2007 | by Andrew McCormick
LONDON - The latest Alien vs Predator film is to become the subject of the first UK campaign site to run on Microsoft's Xbox Live platform.
Bizarre's Godfrey joins SUMO.tv
19 Dec 2007 | by Fiona Ramsay
LONDON - Bizarre magazine editor Alex Godfrey has been appointed controller of video-sharing TV and online community, SUMO.tv.
Mission Marketing Group acquires RLA in £9.5m deal
19 Dec 2007 | by Alex Donohue
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
MediaCom scoops GMG Radio account
19 Dec 2007 | by Fiona Ramsay
LONDON - MediaCom has won the GMG Radio account to handle the media buying for its 13 UK stations.
Calypso Rose wins BPMA's entrepreneur of the year award
19 Dec 2007 | by Nikki Sandison
LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing Association's Entrepreneur of the Industry award 2007.
Great marketing is about the personal touch
19 Dec 2007
Simon Rowland, senior consultant at UffindellWest, suggests a practical plan to capitalise on consumer touchpoints to create excellent customer experience.
Electoral Roll opt-out hits 40%
19 Dec 2007 | by Staff
LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.
Sponsors link to reduce FA Cup carbon footprint
19 Dec 2007 | by Ed Kemp
LONDON - The principal Football Association sponsors will team together for the first time in a bid to reduce the carbon footprint of the FA Cup.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
