SINGAPORE - United Overseas Bank (UOB) has awarded its digital account to Arc after a lengthy pitch against incumbent Saatchi & Saatchi, Qais and XM.
LONDON - Barclays has split the lead marketing role formerly held by Jim Hytner in two, appointing Dave Jeppeson as UK retail marketing director and Richard French as commercial marketing director.
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable.
LONDON - The Financial Services Authority has fined Norwich Union Life £1.26m for not having effective controls in place to protect clients' confidential information, after customers fell victim to a £3.3m identity fraud.
City Republic takes a look at how media and marketing was affected by the highs and lows of the last 12 months.
LONDON - Halifax Home Insurance has launched a Christmas viral promotion to gain new prospects and drive customers to the company’s website.
LONDON - City AM, the free business daily, has secured a deal for fund manager Lyxor Asset Management to be the sole advertiser in its special 'Review of the Year' edition, running next Friday.
LONDON - Sir Richard Branson's bid to rebrand Northern Rock as Virgin Money has suffered a setback after a rival offer from a former Abbey National boss was given equal 'preferential' status.
London-based stockbroker Killik & Co has created an in-house PR role to develop its profile in the self-invested personal pension (SIPP), PEP and ISA markets.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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