WASHINGTON: In an effort to encourage America's youth to form healthy relationships and avoid violent dating patterns, the Centers for Disease Control and Prevention (CDC) has awarded Ogilvy Public Relations Worldwide a three-year contract worth more than $3.3 million to lead its national "Choose Respect"...
In 1983, American Express launched a national campaign to fund restoration work on the Statue of Liberty in preparation for its 1986 centennial celebration: Every time existing customers used their cards, Amex donated one cent to the Statue of Liberty Restoration Fund.
There are blogs that have evolved into sophisticated media outlets that many companies pay attention to. But user-generated opinion content, once fragmented and hard to track, may be the next frontier for PR monitoring.
WASHINGTON: The United Nations Millennium Campaign (UNMC) hired Waggener Edstrom Worldwide to raise awareness and drive participation in its two-day Stand Up, Speak Out series of worldwide events taking place on October 16 and 17.
SEATTLE: Dogpile.com has launched a campaign to raise money for the Humane Society of the US' Rural Area Veterinary Services program (RAVS) by asking millionaire Maltese Trouble Helmsley to lend a paw.
Ernst & Young has dedicated significant resources to spread a message of inclusiveness to its LGBT employees and the business community at large.
From corporate alliances to its new Web site, the nonprofit is counting on PR to boost membership
DALLAS: The nonprofit Texas Council on Family Violence (TCFV) is working with Ruder Finn on an online push aimed at raising awareness of teen dating abuse and engaging parents and teens on an interactive level.
WASHINGTON: Rep. Edward Markey (D-MA), chairman of the Select Committee on Energy Independence and Global Warming, had stern words at PRWeek's Target Green conference on October 3 about "Detroit" and energy utilities' commitment to environmental change.
NEW YORK: Merck & Co. has tapped GCI Group for work on advocacy efforts, state education, and professional and scientific communications for its vaccine, Gardasil.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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