With more launches on the Web vying for the public's attention, online communities targeted at specific ethnic or cultural groups are particularly attractive options for reaching focused demographics.
As mainstream celebrity blogs - like the notorious PerezHilton.com - gain competition from newly launched sites, these underdogs are being snapped up by big networks looking to delve deeper into the celebrity-infested media world.
When the new fall network television lineup was announced, bloggers had a lot to say about this year's new crop of shows.
Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and medical communities.
It may enjoy being silly, but the network's appeal nets serious respect from its promotional partners
As Writers Guild of America (WGA) members near a possible November 1 strike, Hollywood's network and studio execs are bracing for interruptions to their programming schedules.
WASHINGTON: More than a dozen nonprofits have teamed up to promote the Smart Television Alliance, a new initiative to help children watch quality TV programming.
How can I optimize my satellite media tour?
Clare McHugh was named Editor of All You in mid-April 2007. Previously, she held editor positions at In Style , New Woman , and Marie Claire , and Time Inc.
There are blogs that have evolved into sophisticated media outlets that many companies pay attention to. But user-generated opinion content, once fragmented and hard to track, may be the next frontier for PR monitoring.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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