Chevron has taken an integrated, unique approach to changing the public conversation about the industry.
AUBURN HILLS, MI: Chrysler turned much of its attention to a recently launched social-media site as a means to educate its employees, media, and the public during a six-hour United Auto Workers (UAW) strike involving some 40,000 employees.
WASHINGTON: Rep. Edward Markey (D-MA), chairman of the Select Committee on Energy Independence and Global Warming, had stern words at PRWeek's Target Green conference on October 3 about "Detroit" and energy utilities' commitment to environmental change.
Due to the limited space we had for the GM story last week there was a lot from my conversation with Tony Cervone, VP communications for GM North America, that didn't make it into the piece.
From its products to its partnerships, the rental-car giant takes its "green" responsibilities to heart
DETROIT: General Motors' PR team made internal communications a priority before and during the United Auto Workers two-day strike that ended last week, limiting external outreach as the two sides reached a decision.
As a consumer (and an increasingly eco-conscious one, at that), it's easy to see the powerful message emanating from outdoor clothing manufacturer - and cover-story subject - Nau.
DEARBORN, MI: In an effort to reach various audiences about breast cancer awareness, Ford Motor Company has launched a multifaceted campaign, enlisting the help of singer Kelly Clarkson and hit NBC game show Deal or No Deal .
Women are driving motorcycle sales, accounting for about $970 million in 2005 purchases, according to a recent Dallas Morning News article.
It's quite unusual for one story to set the tone for media coverage of a category for decades.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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