to remove filtersAir New Zealand hires CRT
07 Dec 2007 | by Ted McKenna
EL SEGUNDO, CA: Air New Zealand has named CRT/tanaka AOR for North America, replacing incumbent Cohn & Wolfe.
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Yahoo chooses Golin Harris
12 Dec 2007 | by Aarti Shah
SUNNYVALE, CA: Yahoo has selected GolinHarris to handle the consumer PR for its network division, the company confirmed.
Home Depot launches social-media initiative
07 Dec 2007 | by Irene Chang
ATLANTA: The Home Depot has unveiled its first-ever social media campaign to drive gift card sales during the holidays.
Charmin rolls out new product with free restrooms
06 Dec 2007 | by Irene Chang
NEW YORK, NY: Charmin is once again offering public restrooms in Times Square, this time in an effort to unroll two new brands.
Culver's nears firm selection
29 Oct 2007 | by Michael Bush
PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up for review and is preparing to hear the third round of pitches from five agencies in the first week of November.
Targeted online communities reach multicultural groups
29 Oct 2007 | by Irene Chang
With more launches on the Web vying for the public's attention, online communities targeted at specific ethnic or cultural groups are particularly attractive options for reaching focused demographics.
DC proximity lends clout to Baltimore
29 Oct 2007 | by David Ward
Despite being less than 40 miles away from Washington, DC, Baltimore continues to be a surprisingly strong media market in its own right, with plenty of newspapers, broadcast, and dedicated lifestyle or business outlets locked in fierce competition for an educated and affluent audience.
Celebrity sites offer outlet for brands with irreverent appeal
25 Oct 2007 | by Irene Chang
As mainstream celebrity blogs - like the notorious PerezHilton.com - gain competition from newly launched sites, these underdogs are being snapped up by big networks looking to delve deeper into the celebrity-infested media world.
LAUSD eyes dropouts in new-media initiative
25 Oct 2007 | by Randi Schmelzer
LOS ANGELES: A new outreach effort by the Los Angeles Unified School District (LAUSD) and the Rogers Group is leveraging new media in a unique way to encourage high-school dropouts to finish school.
PepsiCo SVP steps down after 20 years at soft drink giant
25 Oct 2007 | by Michael Bush
PURCHASE, NY: Tod MacKenzie is stepping down as SVP of corporate communications at PepsiCo, a post he has held since 2000.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
