The spirit of generosity
22 Oct 2007 | by Tonya Garcia
This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
Chevron has taken an integrated, unique approach to changing the public conversation about the industry.
This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
The News Hour with Jim Lehrer (PBS), September 11
Nobel Peace Prize offers evidence that climate change is no longer just an environmental issue
LOS ANGELES:Online media company iVillage.com will be promoting its commitment to green living in the coming months.
WASHINGTON: Rep. Edward Markey (D-MA), chairman of the Select Committee on Energy Independence and Global Warming, had stern words at PRWeek's Target Green conference on October 3 about "Detroit" and energy utilities' commitment to environmental change.
Kenneth Weiss, a Los Angeles Times staff member since 1990, has covered the California coast and the oceans for six years.
If the planet had a PR team, it would likely be led by Kristina Schake.
These days, it's common for annual reports to have design elements that make them aesthetically appealing and easier to read. But just as important are features that showcase the eco-friendliness of the company.
Movie studios are slowly incorporating environmental messages into mainstream film marketing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.