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A good use of energy

Chevron has taken an integrated, unique approach to changing the public conversation about the industry.

The spirit of generosity

This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.

Foundation appeals to 'News Hour'

The News Hour with Jim Lehrer (PBS), September 11

Prize stresses climate change's urgency

Nobel Peace Prize offers evidence that climate change is no longer just an environmental issue

Holiday campaign touts iVillage's green message

LOS ANGELES:Online media company iVillage.com will be promoting its commitment to green living in the coming months.

Markey calls for more commitment to 'green'

WASHINGTON: Rep. Edward Markey (D-MA), chairman of the Select Committee on Energy Independence and Global Warming, had stern words at PRWeek's Target Green conference on October 3 about "Detroit" and energy utilities' commitment to environmental change.

Interview: Kenneth Weiss

Kenneth Weiss, a Los Angeles Times staff member since 1990, has covered the California coast and the oceans for six years.

Schake helps Live Earth occupy center stage

If the planet had a PR team, it would likely be led by Kristina Schake.

Eco-friendly features give annual reports added appeal

These days, it's common for annual reports to have design elements that make them aesthetically appealing and easier to read. But just as important are features that showcase the eco-friendliness of the company.

Hollywood turns a deeper shade of green

Movie studios are slowly incorporating environmental messages into mainstream film marketing.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.