Chevron has taken an integrated, unique approach to changing the public conversation about the industry.
LOS ANGELES: A new outreach effort by the Los Angeles Unified School District (LAUSD) and the Rogers Group is leveraging new media in a unique way to encourage high-school dropouts to finish school.
Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and medical communities.
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
WASHINGTON: More than a dozen nonprofits have teamed up to promote the Smart Television Alliance, a new initiative to help children watch quality TV programming.
NEW YORK: Working with Widmeyer Communications, the Sports Legacy Institute (SLI) announced its creation last month by leveraging its high-profile study of ex-pro wrestler Chris Benoit's brain.
This fall, on a leafy college campus in Wellesley, MA, students will be walking to class wearing T-shirts emblazoned with the words "This is why I'm hot" on the front and "Babson College - Newsweek's 2008 Hottest Business School" - on the back.
Movie studios are slowly incorporating environmental messages into mainstream film marketing.
From its products to its partnerships, the rental-car giant takes its "green" responsibilities to heart
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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