to remove filtersPR pros tout 'Tappening' initiative
19 Nov 2007 | by Aarti Shah
NEW YORK: PR pros, Eric Yaverbaum and Mark DiMassimo, have collaborated on a campaign to promote the environmental benefits of tap water.
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Butterball holiday push eyes young consumers
21 Nov 2007 | by Marc Longpre
CHICAGO: Butterball, the ubiquitous turkey and poultry brand, ramped up communications efforts this holiday season in hopes to reach younger consumers who were cooking Thanksgiving dinner for the first time.
Culver's nears firm selection
29 Oct 2007 | by Michael Bush
PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up for review and is preparing to hear the third round of pitches from five agencies in the first week of November.
Health kick doesn't scare candy makers
24 Oct 2007 | by Irene Chang
As parents eye healthier Halloween treats, candy makers focus on quality in controlled portions
McDonald's looks internally for brand ambassadors
22 Oct 2007 | by Michael Bush
In this week's issue of PRWeek I wrote a Market Focus on a new internal communications effort that McDonald's plans to launch in early 2008.
Quality control
22 Oct 2007 | by Michael Bush
McDonald's is going to great lengths to emphasize a new message surrounding its menu offerings.
Beef producers serve up new source of public information
18 Oct 2007 | by Michael Bush
Recognizing consumers' rising curiosity about where their food comes from, The National Cattlemen's Beef Association (NCBA) wanted to be more vocal about telling consumers the beef-production story.
Restaurants seek national firm
11 Oct 2007 | by Aarti Shah
TAMPA, FL: Outback Steakhouse and Carrabba's Italian Grill are in the middle of a review for a national PR agency, following a change of ownership earlier this year.
SVC aids Miller-Coors merger
11 Oct 2007 | by Hamilton Nolan
DENVER: Sard Verbinnen & Co. provided communications support to both sides of the merger of Miller and Coors, a move that would create the second-largest brewing company in America.
Webcast brings chocolate-tasting event to reporters
01 Oct 2007 | by Hamilton Nolan
The Chocolate Manufacturers Association (CMA) holds an annual one-day "Chocolate Symposium" to bring the media and other stakeholders together to learn the finer points of the chocolate industry.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
