Click 
to remove filters
McDonalds, after the success of its upgraded drip coffee, gets a caffeine boost with plans to provide lattes, mochas, cappuccinos, and espressos that cost $.50 less than Starbucks equivalents.
PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up for review and is preparing to hear the third round of pitches from five agencies in the first week of November.
As parents eye healthier Halloween treats, candy makers focus on quality in controlled portions
In this week's issue of PRWeek I wrote a Market Focus on a new internal communications effort that McDonald's plans to launch in early 2008.
McDonald's is going to great lengths to emphasize a new message surrounding its menu offerings.
Recognizing consumers' rising curiosity about where their food comes from, The National Cattlemen's Beef Association (NCBA) wanted to be more vocal about telling consumers the beef-production story.
TAMPA, FL: Outback Steakhouse and Carrabba's Italian Grill are in the middle of a review for a national PR agency, following a change of ownership earlier this year.
DENVER: Sard Verbinnen & Co. provided communications support to both sides of the merger of Miller and Coors, a move that would create the second-largest brewing company in America.
Journalists and analysts attending NXTComm, the biggest telecommunications-related trade show of the year, are barraged with press releases, product announcements, and events to attend, so getting their attention is not easy.
The Chocolate Manufacturers Association (CMA) holds an annual one-day "Chocolate Symposium" to bring the media and other stakeholders together to learn the finer points of the chocolate industry.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
