NEW YORK: Cordis Corporation has hired Edelman to handle PR for the company's drug-coated stent Cypher, as the device maker attempts to market the stents directly to consumers for the first time.
Here in America, obesity-related communications work is big business. That's because obesity itself is a big problem. Since 1980, obesity rates among US men and women have more than doubled, to roughly a third of the entire population.
WASHINGTON: The American Academy of Family Physicians (AAFP) has begun a major branding campaign in an effort to position the organization firmly into the ongoing debate on the future of the nation's healthcare system.
Despite being less than 40 miles away from Washington, DC, Baltimore continues to be a surprisingly strong media market in its own right, with plenty of newspapers, broadcast, and dedicated lifestyle or business outlets locked in fierce competition for an educated and affluent audience.
As parents eye healthier Halloween treats, candy makers focus on quality in controlled portions
When Indian-American medical student Vinay Chakravarthy, 28, (pictured) was diagnosed with leukemia, his loved ones rallied around him.
Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and medical communities.
HOFFMAN ESTATES, IL: Mattress maker Serta is promoting a new essay contest in support of Susan G. Komen for the Cure that will award $10,000 bedroom "makeovers" to two winners.
The U.S. has come a long way in its understanding and acceptance of mental-health issues. But when it comes to media coverage, it often still takes more than just a new breakthrough drug or study to drive interest.
It is a common question at those Friday night after-work gatherings of young PR professionals.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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