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Honduras taps US consortium to boost its image

TEGUCIGALPA, HONDURAS: The Honduran government's investment promotion agency has hired a consortium to promote Honduras among US investors from the travel and tourism, agribusiness, light manufacturing, and services industries. The consortium is led by Washington-based Global Communicators (GC).

Restoration taps Sitrick

CORTE MADERA, CA: Restoration Hardware has hired Sitrick and Company to handle media relations efforts for its potential acquisition by Sears or Catterton Partners, according to the agency.

Repel-X bags 'Daily News' story

New York Daily News , July 7, 2007

Study shows paid media's blog impact

NEW YORK: A study conducted by sister companies Nielsen BuzzMetrics and BASES shows a correlation between paid media spending for the launch of consumer-packaged goods (CPGs) and the number of blog hits the product receives.

A show of support

Faced with a decrease in membership and some public criticism, unions are expanding their outreach to more than just existing or potential members.

Siemens CEO departure unlikely to affect US comms

NEW YORK: The abrupt decision of Siemens CEO Klaus Kleinfeld to leave the company in September is not expected to significantly affect the firm's US operations or its communications executives, according to Siemens SVP of corporate affairs and marketing Jack Bergen.

Sard reps paper merger

MONTREAL: Sard Verbinnen & Company's New York office worked on behalf of Bowater Incorporated during its merger with Abitibi-Consolidated, announced January 30.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.