CINCINNATI: Proctor & Gamble has begun rolling out a number of tour initiatives to support its My Black is Beautiful campaign targeting African-American women.
Oprah is probably not used to being a third wheel. However, Variety reports that she's set to step into partisan politics for the first time, campaigning with/for Barack Obama and his wife, Michelle, on December 8.
NEW YORK: The Economist has kicked off an online debate series to extend its brand to the social-media sphere.
NEW YORK: NBC Universal turned inward last week for one of the most comprehensive green branding campaigns ever by a media company.
From displaying creativity to simply abiding by the set rules, David Ward uncovers many keys to a winning RFP
Chevron has taken an integrated, unique approach to changing the public conversation about the industry.
In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new regions to the rotation.
Despite being less than 40 miles away from Washington, DC, Baltimore continues to be a surprisingly strong media market in its own right, with plenty of newspapers, broadcast, and dedicated lifestyle or business outlets locked in fierce competition for an educated and affluent audience.
Some attendees at PRSA's international conference deemed it the best one in years. Indeed, there was a palpable sense of enthusiasm that pervaded.
Who is your client, and what are its media goals?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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