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Multiple advocacy efforts tie-in with World AIDS Day

NEW YORK: A number of AIDS-related advocacy groups sponsored events or launched new outreach in connection with the annual World AIDS Day, held December 1, hoping to raise awareness for their organizations and their longer term objectives.

Trio of nonprofits unite to laud charitable donations

WASHINGTON: Three nonprofit groups are conducting a mix of traditional and online media outreach - as well as enlisting celebrity spokespeople - to promote charitable donations as a form of "alternative giving" during the upcoming holiday season.

Nonprofits partner with citizen journalism site

ANDOVER, MA: Helium, an online community of freelance writers, citizen journalists, and enthusiasts, has partnered with a number of nonprofit organizations to create co-branded platforms throughout the site.

Komen launches African-American outreach program

LOS ANGELES: Susan G. Komen for the Cure has selected the Axis Agency, the multicultural unit of Weber Shandwick, to launch and promote its "Circle of Promise" campaign, an effort to engage the African American community in the fight against breast cancer.

Nonprofit reshapes investigative model

In recent years, investigative journalism has found itself on the front lines of the newspaper industry's identity crisis.

BBB gets new logo, Web site makeover

ARLINGTON, VA: The nonprofit Council of Better Business Bureaus (BBB) has launched a $1 million branding and public outreach effort encouraging more consumers to consult BBB databases prior to making purchases or charity donations.

Positive thinking

For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.

The spirit of generosity

This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.

Foundation appeals to 'News Hour'

The News Hour with Jim Lehrer (PBS), September 11

Brad Pitt's non-profit taps BMF for Ninth Ward initiative

NEW ORLEANS: Marketing and PR Firm Beuerman Miller Fitzgerald announced the signing of new client Brad Pitt and the Make It Right Foundation.

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