30 Nov 2007
| by Ted McKenna
NEW YORK: A number of AIDS-related advocacy groups sponsored events or launched new outreach in connection with the annual World AIDS Day, held December 1, hoping to raise awareness for their organizations and their longer term objectives.
23 Nov 2007
| by Ted McKenna
WASHINGTON: Three nonprofit groups are conducting a mix of traditional and online media outreach - as well as enlisting celebrity spokespeople - to promote charitable donations as a form of "alternative giving" during the upcoming holiday season.
15 Nov 2007
| by Tonya Garcia
ANDOVER, MA: Helium, an online community of freelance writers, citizen journalists, and enthusiasts, has partnered with a number of nonprofit organizations to create co-branded platforms throughout the site.
14 Nov 2007
| by Marc Longpre
LOS ANGELES: Susan G. Komen for the Cure has selected the Axis Agency, the multicultural unit of Weber Shandwick, to launch and promote its "Circle of Promise" campaign, an effort to engage the African American community in the fight against breast cancer.
23 Oct 2007
| by Marc Longpre
In recent years, investigative journalism has found itself on the front lines of the newspaper industry's identity crisis.
23 Oct 2007
| by Ted McKenna
ARLINGTON, VA: The nonprofit Council of Better Business Bureaus (BBB) has launched a $1 million branding and public outreach effort encouraging more consumers to consult BBB databases prior to making purchases or charity donations.
22 Oct 2007
| by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
22 Oct 2007
| by Tonya Garcia
This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
17 Oct 2007
| by David Ward
The News Hour with Jim Lehrer (PBS), September 11
15 Oct 2007
| by Irene Chang
NEW ORLEANS: Marketing and PR Firm Beuerman Miller Fitzgerald announced the signing of new client Brad Pitt and the Make It Right Foundation.