to remove filtersNetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
The company's rare PR-HR union has bolstered employee morale and its external branding efforts
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TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
NEW YORK: With the holiday shopping season in full swing, the Toy Industry Association (TIA) has instituted a more aggressive communications program to combat the ongoing negative media coverage related to toy safety issues.
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
HOFFMAN ESTATES, IL: Mattress maker Serta is promoting a new essay contest in support of Susan G. Komen for the Cure that will award $10,000 bedroom "makeovers" to two winners.
Positive thinking
22 Oct 2007 | by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
NRF sees reward of ongoing dialogue
15 Oct 2007 | by Ted McKenna
Widespread outreach has helped the National Retail Federation earn year-round press interest
Spokespeople key to Olympic plan
15 Oct 2007 | by David Schwab
Mary Lou Retton. Carl Lewis. Mia Hamm. Michael Phelps.
Hilfiger contest targets future leaders of style
11 Oct 2007 | by Irene Chang
STAMFORD, CT: Tommy Hilfiger is partnering with By Kids For Kids (BKFK) for the "Signature Style Challenge," intended to reveal the next generation of America's fashionistas and style experts.
'Seventeen' engages readers in Web-based intern contest
11 Oct 2007 | by Irene Chang
Fickle teens have long turned to Seventeen for the latest information on fashion trends and more.
Lower-cost PSA options, media training tips, more
08 Oct 2007 | by Irene Chang
I have an important public awareness message, but not a lot of money to get it out. What are some low-cost PSA options?
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
