When search engines first became a massive landscape for businesses to spread their brand, they worked on a national and global level.
WASHINGTON: The Federal Trade Commission (FTC) has hired Ogilvy PR under a one-year, $480,000 contract to assist with outreach helping the public to understand the National Do Not Call Registry and avoid telemarketing fraud.
BASKING RIDGE, NJ: Verizon Wireless has admitted it "made a mistake" after it was criticized for rejecting a request from an abortion rights group to use the company's text messaging service for its outreach.
The Association of BellTel Retirees, which represents more than 100,000 members, wanted to get Verizon's board of directors to include a "Say on Pay" proposal on its proxy and get the proxy passed, which would give all Verizon shareholders a chance to have a say in officer compensation packages.
How can I convince my boss to fund a PR metrics system?
A recent eMarketer Daily report on new research shows that an increasing number of Americans - 11% - use only mobile phones.
When OfficeMax's 2005-2006 Tracking Study revealed that consumers perceived customer service, value, and quality were identical among OfficeMax and rivals Office Depot and Staples, the company's senior director of external relations Bill Bonner faced a challenge.
Last month, while running errands one day after work, I received a breaking news alert on my mobile phone: Explosion rocks Midtown Manhattan.
Most PR pros would step over their own mothers to land coverage in The New York Times , a feature in Fortune , or a spot on Today .
NEW YORK: Tandberg, a b-to-b provider of visual communications products, has named Ogilvy its global AOR following a competitive bid.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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