to remove filtersYahoo chooses Golin Harris
12 Dec 2007 | by Aarti Shah
SUNNYVALE, CA: Yahoo has selected GolinHarris to handle the consumer PR for its network division, the company confirmed.
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Dell chooses head of 'Da Vinci'
12 Dec 2007 | by Irene Chang
PRWeek's cover story focused on Dell choosing WPP for the $4.5 billion task of creating the integrated agency, ‘Da Vinci.'
MySpace makes more space for musicians
05 Dec 2007 | by Alexandra Bruell
News Corp.'s MySpace launches Transmission, a program enabling musicians to choose a studio, perform, and sell the video at a price of their choosing.
Sources not so reliable on News Corp./LinkedIn takeover talks
04 Dec 2007 | by Alexandra Bruell
Reuters reports that, according to a "source familiar with the matter," News Corp. is not holding takeover talks with LinkedIn, contrary to last week's floating rumors by an "‘unconfirmed rumour' via a ‘well-placed' and ‘reliable' source."
Arbitron delays release of new rating system
28 Nov 2007 | by Irene Chang
Arbitron was recently caught in a controversy about its new radio-stations ratings technology, Portable People Meter (PPM), negatively impacting black and Latino-targeted stations.
Hallmark touts online content
21 Nov 2007 | by Randi Schmelzer
LOS ANGELES: The Hallmark Channel hopes to promote its latest films and widen its target audience by encouraging viewers to participate with content online.
Radio rater spurs critics
16 Nov 2007 | by Hamilton Nolan
NEW YORK: Media ratings service Arbitron is caught in a controversy over its new radio-station ratings technology. Critics say it is flawed and negatively impacts black and Latino-targeted stations. Arbitron is trying to accommodate the objections while still standing behind its service.
NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
The company's rare PR-HR union has bolstered employee morale and its external branding efforts
Celebrity sites offer outlet for brands with irreverent appeal
25 Oct 2007 | by Irene Chang
As mainstream celebrity blogs - like the notorious PerezHilton.com - gain competition from newly launched sites, these underdogs are being snapped up by big networks looking to delve deeper into the celebrity-infested media world.
LAUSD eyes dropouts in new-media initiative
25 Oct 2007 | by Randi Schmelzer
LOS ANGELES: A new outreach effort by the Los Angeles Unified School District (LAUSD) and the Rogers Group is leveraging new media in a unique way to encourage high-school dropouts to finish school.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
