to remove filtersGOP comms vets join forces
24 Oct 2007 | by Ted McKenna
WASHINGTON: Four Republican communication veterans have formed a new strategic communications firm called HDMK.
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Orkin ballpark pitch hits home for AP
24 Oct 2007 | by David Ward
Who is your client, and what are its media goals?
Coleman push goes to extremes
22 Oct 2007 | by Craig McGuire
The Coleman Co. will go to the ends of the earth, literally, to generate publicity. Since 1900, Coleman has provided outdoor products, such as lanterns, stoves, tents, sleeping bags, backpacks, coolers, furniture, and grills.
Cleveland midge attack helps Cutter build buzz
19 Oct 2007 | by Michael Bush
ALPHARETTA, GA: When most people saw millions of midges attacking the New York Yankees and Cleveland Indians during a playoff game earlier this month at Jacobs Field, the people at United Industries, the makers of Cutter insect repellent, saw a marketing opportunity.
Taylor nets Kleenex job
19 Oct 2007 | by Michael Bush
NEENAH, WI: Kimberly-Clark Corp. has chosen Taylor to run strategic PR services for its Kleenex brand's 2008 Olympic sponsorship program after a competitive review.
Addressing the detractors
15 Oct 2007 | by Michael Bush
In this Web-only exclusive, Michael Bush takes a look at ESPN's strategy for dealing with critics
Spokespeople key to Olympic plan
15 Oct 2007 | by David Schwab
Mary Lou Retton. Carl Lewis. Mia Hamm. Michael Phelps.
A new game for ESPN
15 Oct 2007 | by Michael Bush
The cable sports network has had to adapt its offering and communications strategy to reach an even wider audience.
Magazine-driven gatherings make fitness a day in the park
10 Oct 2007 | by Irene Chang
Health and fitness magazines are ramping up their sponsor-based events, which are rising steadily nowadays as more health and wellness titles develop.
LaSalle Bank and marathon organizers stumble in Chicago
10 Oct 2007 | by KD Paine & Partners
Last week's LaSalle Bank Chicago Marathon has been called a perfect storm of problems.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
