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DC proximity lends clout to Baltimore

Despite being less than 40 miles away from Washington, DC, Baltimore continues to be a surprisingly strong media market in its own right, with plenty of newspapers, broadcast, and dedicated lifestyle or business outlets locked in fierce competition for an educated and affluent audience.

Team Vinay's donor drives boost South Asian registry

When Indian-American medical student Vinay Chakravarthy, 28, (pictured) was diagnosed with leukemia, his loved ones rallied around him.

Coleman push goes to extremes

The Coleman Co. will go to the ends of the earth, literally, to generate publicity. Since 1900, Coleman has provided outdoor products, such as lanterns, stoves, tents, sleeping bags, backpacks, coolers, furniture, and grills.

Outlets up focus on gay, lesbian travelers

Over the past decade, gays and lesbians have emerged as one of the most sought-after consumer demographics. Nowhere is this more apparent than in the travel industry.

Holiday campaign touts iVillage's green message

LOS ANGELES:Online media company iVillage.com will be promoting its commitment to green living in the coming months.

'Times' promotes online brand

NEW YORK: The New York Times is launching a new branding campaign aimed at promoting each of the various niche categories of content on its Web site.

BEP takes to the Web to launch new $5 bill

WASHINGTON: The US Bureau of Engraving and Printing (BEP) took an Internet-centric approach in launching its newly designed $5 bill on September 20.

IHG engages its club members

Communication with travel rewards club customers has historically been a pretty dull, static affair.

One size does not fit all for environmental efforts

PRWeek , among other publications, has noticed a significant increase in interest in sustainability by both consumers and corporate America.

Travelocity touts carbon offsets

When employees of online travel site Travelocity expressed an interest in doing their part to counter global warming, the company created an internal task force to find ways to get involved.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.