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Cision introduces CisionPoint

CHICAGO: Cision has launched CisionPoint, a media research, distribution, and analysis tool two years in the making.

Internet's role in financial disclosure debated

Newswires oppose timing and access disadvantages that releasing reports over the Web could create

Research essential to campaign health

When it comes to planning and executing a successful healthcare campaign, research has a key part.

Newswires strive to bolster releases

In today's new-media world, PR pros are leveraging the latest in newswire technology to extend the press release beyond the media and plunge it directly into the mainstream.

Disclosure critical in blogosphere

With all the buzz about corporate blogging, you would think that executives would at least attempt to adhere to the road rules.

EMC's global push gains information positioning

IT product company EMC wanted to gain brand exposure and reposition itself as an information company, rather than a storage company.

Cone survey finds consumers have growing interest in CSR efforts

BOSTON: The public's embrace of cause marketing and CSR efforts continues to expand, making them an increasingly necessary part of any company's operations, according to a new study from Cone Inc.

Social network platforms prime for thought leadership

As the social network platform continues to grow and evolve with the addition of rich media, so, too, does its use within the marketing mix.

Setting the tone for a good relationship

The time to establish the procedures that will solidify agency-client unions is when they start.

Sard tops mergermarket ranking of PR advisors

NEW YORK: Sard Verbinnen & Co. has had by far the best first half of the year among North American M&A PR advisors, according to new rankings from the financial intelligence service mergermarket.

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Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.