Internet's role in financial disclosure debated
01 Aug 2007 | by Tonya Garcia
Newswires oppose timing and access disadvantages that releasing reports over the Web could create
CHICAGO: Cision has launched CisionPoint, a media research, distribution, and analysis tool two years in the making.
Newswires oppose timing and access disadvantages that releasing reports over the Web could create
When it comes to planning and executing a successful healthcare campaign, research has a key part.
In today's new-media world, PR pros are leveraging the latest in newswire technology to extend the press release beyond the media and plunge it directly into the mainstream.
With all the buzz about corporate blogging, you would think that executives would at least attempt to adhere to the road rules.
IT product company EMC wanted to gain brand exposure and reposition itself as an information company, rather than a storage company.
BOSTON: The public's embrace of cause marketing and CSR efforts continues to expand, making them an increasingly necessary part of any company's operations, according to a new study from Cone Inc.
As the social network platform continues to grow and evolve with the addition of rich media, so, too, does its use within the marketing mix.
The time to establish the procedures that will solidify agency-client unions is when they start.
NEW YORK: Sard Verbinnen & Co. has had by far the best first half of the year among North American M&A PR advisors, according to new rankings from the financial intelligence service mergermarket.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.