to remove filtersVolkswagen unveils Tiguan in digital test drive
13 Dec 2007 | by Nikki Sandison
LONDON - Proximity London has created a digital direct mail pack, featuring a USB stick, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.
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Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
City Republic: new owner on the cards for Jaguar
12 Dec 2007 | by Stephen Foster
LONDON - Indian industrial conglomerate Tata and One Equity, a US private equity firm, are the front runners to buy Jaguar and Land Rover from Ford, with another Indian firm, Mahindra & Mahindra, the outsider of three.
Nitro poised to roll out Japan offering
12 Dec 2007 | by David Blecken
TOKYO - Global creative agency Nitro is set to expand its network by adding Japan to its list of operations, which currently include Melbourne, New York, London and Shanghai.
Nissan unveils new G35
12 Dec 2007 | by David Blecken
BEIJING - In time for China’s fifth annual motor show, Nissan has launched an integrated campaign that draws attention to the finer points of its newly-redesigned entry level luxury car, the Infiniti G35.
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.
Lexus tops list of brands that don't match image
10 Dec 2007 | by David Tiltman
LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.
Philips extends shaver deal with Williams F1 team
06 Dec 2007 | by Darren Davidson
LONDON - Philips Shavers has extended its sponsorship agreement with Formula 1's AT&T Williams team for three more years.
Bentley reviews global strategy
04 Dec 2007 | by Claire Billings
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.
Indian brands expand horizons
04 Dec 2007 | by Jane Simms
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
