LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable.
BEIJING - Adidas China has launched its highly anticipated Olympics brand campaign, with AOR TBWA shrugging off criticism that the work does not meet the creative standards for which the sports brand is renowned.
HONG KONG - Multi-brand footwear retailer Walker Shop has launched a HK$10 million (US$1.8 million) marketing campaign, which includes the appointment of Chinese actress Kitty Zhang as its first brand ambassador for two years.
European luxury brands will be hit hard by a recession as they have neglected their core consumers, according to social commentator Peter York.
It is sweet when good strategic thinking meets cool design.
Timberland, the outdoor fashion brand, has briefed Bazaarvoice to add a ratings and reviews section to its website allowing shoppers to share information about products, encourage loyalty and drive sales.
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.
LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands most likely to benefit.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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