LONDON - Viacom has unveiled a deal that will allow Microsoft to sell display advertising across the media group's websites in the US, in a deal valued at approximately $500m (£252m) over five years.
JAKARTA - BatesAsia 141 and MindShare have won the Telekomunikasi Indonesia (Telkom) account after a lengthy pitch against incumbent Euro RSCG/MPG, Saatchi & Saatchi/ZenithOptimedia and Lowe/Initiative.
LONDON - Intel is reported to be reviewing its media account after two years with Universal McCann.
SEOUL - LG Telecom has selected LG Ad and Oricom as partners for its estimated US$40 million creative and media business, ending Diamond Ogilvy’s tenure.
LONDON - Carphone Warehouse has appointed Oxfordshire-based data marketing company Blueberry Wave to analyse data from its 4.5m mobile customers in France.
LONDON - Ofcom has announced it will conduct an auction in 2009 for the highly sought-after spectrum made available through the digital TV switchover.
LONDON - EDF Energy has appointed sports marketing agency Havas Sports UK to handle its sponsorship of the London 2012 Olympic and Paralympic Games.
PHNOM PENH - Telekom Malaysia International (TMI) has called a creative review for Hello, its Cambodian offer.
KUALA LUMPUR - DiGi, Malaysia’s fastest-growing mobile telco, is holding a pitch for its youth and Malay marketing activities.
LONDON - Headset manufacturer Plantronics has appointed IT marketing specialist Creative Direction as its retained EMEA integrated marketing agency.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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