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Elvis scoops Virgin Holidays £12m ad account

LONDON - Virgin Holidays has appointed Elvis Communications to handle its £12m integrated account, previously held by Kitcatt Nohr Alexander Shaw, following a five-way agency pitch process.

Center Parcs targets families in Christmas push

LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.

First Choice focuses on families in 'Arms full' campaign

LONDON - First Choice Holidays is focusing on family bonds and the importance of spending quality time together in its latest TV campaign, which breaks on Christmas Day.

ASA bans Flybe ad for misleading prices

LONDON - The ASA has banned a Flybe.com national press ad for misleading customers about the prices of flights.

Zuji appoints Parata as head of marketing

SINGAPORE -­ Online travel portal Zuji has appointed Tai Parata (pictured) from Air New Zealand as its Asia Pacific marketing director.

BMB snatches £16m Thomson from Krow

Beattie McGuinness Bungay has scooped the £16 million Thomson business from Krow without a pitch.

TUI to review £12m media account after merger

LONDON - TUI Travel is to review its £12m media planning and buying account following its merger with First Choice, in a move that will have Walker Media, MPG and Universal McCann pitching for the consolidated business in January.

Thomas Cook tours with British & Irish Lions

LONDON - Thomas Cook Sport has been named as the Official Licensed Operator of the 2009 British & Irish Lions tour to South Africa.

Travelodge launches "Room at the Inn" initiative

LONDON - Travelodge is running a festive promotion offering couples named Mary and Joseph a free night’s lodging over the Christmas period.

Airmiles simplifies redemption structure

LONDON - Airmiles is has revamped its rewards structure to include taxes and other charges in its fares for the first time.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.