Center Parcs targets families in Christmas push
20 Dec 2007 | by Joe Thomas
LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
LONDON - Virgin Holidays has appointed Elvis Communications to handle its £12m integrated account, previously held by Kitcatt Nohr Alexander Shaw, following a five-way agency pitch process.
LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
LONDON - First Choice Holidays is focusing on family bonds and the importance of spending quality time together in its latest TV campaign, which breaks on Christmas Day.
LONDON - The ASA has banned a Flybe.com national press ad for misleading customers about the prices of flights.
SINGAPORE - Online travel portal Zuji has appointed Tai Parata (pictured) from Air New Zealand as its Asia Pacific marketing director.
Beattie McGuinness Bungay has scooped the £16 million Thomson business from Krow without a pitch.
LONDON - TUI Travel is to review its £12m media planning and buying account following its merger with First Choice, in a move that will have Walker Media, MPG and Universal McCann pitching for the consolidated business in January.
LONDON - Thomas Cook Sport has been named as the Official Licensed Operator of the 2009 British & Irish Lions tour to South Africa.
LONDON - Travelodge is running a festive promotion offering couples named Mary and Joseph a free night’s lodging over the Christmas period.
LONDON - Airmiles is has revamped its rewards structure to include taxes and other charges in its fares for the first time.
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