The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009, as new PR awards are introduced.
When Yell delivered its interim profit figures a couple of weeks ago it produced a surprisingly robust performance given what is happening in its advertising markets. But the good news was ignored. The only part of the statement to have any effect was the bit where chief executive John Condron announced...
A YouTube clip of a moonwalking bear that had 10 million hits was released by Transport for London as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a basketball team then asks if they saw the bear.
Donna Imperato might be busy overseeing the C&W/GCI merger, but she is still focused on the bigger PR picture, reports Kate Magee.
'In the 40 years I was with Burson-Marsteller we were very rarely hurt by a recession. In reality we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate....
The Red Consultancy is to work with Cadbury on its latest 'Glass and a Half Full Production'.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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