to remove filtersGreen actions speak louder than words
25 Jan 2008 | by Aarti Shah
CES highlights public demands for a concerted power-saving campaign over marketing flair.
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Dole selects Gibraltar to direct its CSR initiatives
15 Feb 2008 | by Ted McKenna
WESTLAKE VILLAGE, CA: Dole Foods, the international distributor of fruit and vegetables, has named Washington-based Gibraltar Associates its first AOR for CSR.
OC draws tourist press to aid sea-turtle efforts
24 Jan 2008 | by Ted McKenna
WASHINGTON: The Ocean Conservancy (OC) recently unveiled a media and grassroots effort promoting tourism that supports local sea turtle conservation efforts in Mexico, Costa Rica, and Trinidad.
Happy Meal haters end 'food prize' program
18 Jan 2008 | by Alexandra Bruell
McDonalds has decided to end its "food prize" program, using report cards to promote free Happy Meals as rewards for Seminole County, FL elementary students with good grades.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
