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Restaurants spur PR with a round of sampling
28 May 2008 | by Kimberly Maul
DENVER: Recent giveaways by some restaurant and coffee shop chains used free drinks, sandwiches, and other sampling as part of their larger PR campaigns.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
