LONDON - LG Electronics will project video messages from Boris Johnson and international celebrities onto the Shell Building as part of its sponsorship of London's 2008 New Year's Eve fireworks display.
LONDON - Scottish media group stv is making its blue logo red in support of Scottish National Blood Transfusion Service and its Give Blood 2009 campaign, promoting the service over the festive period when blood donations fall.
LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers and drive online traffic with a new affiliate marketing programme.
LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect' information.
LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year as it looks to overhaul its brand and ditch its traditional mascot-led marketing.
LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch the Slimmer Jeans Challenge.
LONDON - Exeter Friendly Society this week launched a national press campaign to promote its Private Medical Cover insurance offering.
LONDON - Jammie Dodgers is launching a national partnership with Red Nose Day and is expanding its brand with a new out-of-home snack.
LONDON - B&Q marketing and customer proposition director Jo Kenrick has left the DIY retailer after three years.
LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid to persuade consumers to drink spirits and mixers in the home.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters