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Horlicks to offer free magazines

LONDON - GlaxoSmithkline brand Horlicks has tied up with IPC magazines in partnership campaign aiming to encourage people to drink the product earlier in the evening.

Daily Express in diet guide giveaway

LONDON - The Daily Express is launching a healthy-living guide giveaway this weekend targeting diet-conscious women around the festive period.

B&Q and Comet reject KGV vouchers

LONDON - B&Q and Comet has stopped accepting gift vouchers from its provider Kingfisher Gift Vouchers (KGV) following the collapse of fellow scheme member Woolworths.

Lynx launches VIP party promo behind Bullet

LONDON - Unilever deodorant brand Lynx has launched an online competition to promote it pocket-sized Bullet range.

Transworld and Kumala Wines launch Joanna Trollope promo

LONDON - Publisher Transworld has teamed up with Kumala Wines for an in-store promotion to drive sales of the new Joanna Trollope novel.

Simple to run coupon drive through The Times

LONDON - Skincare brand Simple is launching a coupon promotion in tomorrow's The Times offering readers money-off on its anti-ageing range.

HarperCollins partners with fashion store Phase Eight

LONDON - HarperCollins has joined forces with high-street fashion retailer Phase Eight to drive sales of new chick-lit novel, 'A Vintage Affair'.

Superdrug launches promo around teen dance film

LONDON - Superdrug has tied up with film distributor Optimum Releasing launch a promotion around teen cosmetic brand Mini Bourjois.

Brioche brand teams up with Universal for prize draw

LONDON - French bakery brand Brioche Pasquier has teamed up with Universal Pictures for an on-pack promotion around its upcoming film The Tale of Despereaux.

Sunday Telegraph to offer free BBC Good Food book

LONDON - The Sunday Telegraph has tied up with BBC Good Food to give away a free guide of to creating festive dishes.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.